Thursday, March 11, 2004

P&G opens new flank, to launch Crest here - The Economic Times:

"Sources say that P&G is all set to launch its multi-billion global toothpaste brand, Crest, in India at a price of Rs 21-25 for a 135 gm pack. HLL and Colgate, which dominate the toothpaste market, offer a 200 gm pack at around Rs 40 at the premium end of the market."

"Crest was launched globally in 1955 as the world?s first fluoride toothpaste. It is a part of P&G?s global healthcare business unit which contributes 13% to its total turnover. It is currently one of the leading toothpaste brands in markets like North America , Western Europe and China . Crest is likely to be imported from one of the South East Asian countries like Thailand or China . Sources said the company may tie up with contract manufacturers. Esssel Propack currently supplies packaging to some of Crest?s larger markets globally including North America and China "