Thursday, January 17, 2008

The Price Of A Perfect Smile - Forbes.com

The Price Of A Perfect Smile - Forbes.com:

Fluoride over-exposure has created a lucrative new market for dentistry:

"Of course, teeth whitening remains an area of major growth for the industry, Kelly says. While $25 packs of whitening strips are sold at most drugstores, some patients instead head to the dentist's office, where they spend up to $1,200 for quicker, more dramatic and longer-lasting results. To serve this population of patients, manufacturers have recently started making crowns in lighter shades so they will better match whiter sets of teeth.

For an even brighter smile, dentists such as New York City-based Dr. Jeff Golub-Evans offer pre-bleach washes containing diamond dust. The material acts as a mild abrasive that opens up and cleans the pores of tooth enamel. The $200 polishing process can lighten a person's teeth by two to three shades before bleaching, he says."