Dentists Drill for Dollars at SmartMoney.com

"The Better Business Bureau says dentists are among the top 50 professions consumers complain about, topping even lawyers. Last year the number of complaints rose 9 percent, to 3,570. Consumer advocates say some desperate dentists are up-selling their patients, telling them they need $1,000 crowns and tooth sealants they could easily do without. “It’s a very vulnerable place you sit in as a patient,” says Anika Ball, executive director of the American Society of Dental Ethics—and some dentists may be taking advantage."